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Executive editor Brian Jewell to discuss travel personalities

Brian Jewell

Brian Jewell, executive editor of Going On Faith magazine, will address delegates at the Going On Faith Conference in Rock Hill, South Carolina, on six common travel personalities planners may encounter within their groups.

“In my nine years as a travel writer and editor for The Group Travel Leader Inc., I have discovered six dominant travel personalities that faith-based planners are likely to encounter in their work,” said Jewell. “Knowing and understanding these personalities allows the travel planner to offer better experiences to a diverse group of people. And the better one’s experience is, the more likely he or she is to join the group again.”

Jewell identifies the following personalities to watch and plan for:

The Pilgrim
The Epicurean
The Adventurer
The Connector
The Learner
The Vacationer

“Knowing the travel personalities in your church can help you to create focused ‘minitours’ that highlight one or two areas of interest,” said Jewell. “And any destination can be packaged to appeal to any travel personality — it just takes some legwork and creative thinking.”

Jewell joined the staff of The Group Travel Leader Inc. in 2004 and became editor of Going On Faith after spending a year as a freelancer for the publishing company. In July of this year, he assumed the position of executive editor for all magazines within the company.

Faith-based travel planners may register for the conference, which takes place August 21-23 in Rock Hill, South Carolina, by contacting Teresa Burton at 330-337-1027 or