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Faith Travel 101: How to Promote Your Trips on Social Media

3)Update Friends and Family.

When people travel, especially internationally, their friends and family back home can be anxious to know how the trip is going and to be reassured that their loved ones are safe. Social tools allow you to update people back at home in real time and keep them in the loop about what the group is doing. A quick tweet or Facebook post to say that the group arrived at the destination safely will go a long way to reassure nervous family members at home, and a steady stream of photo posts throughout the trip might even make those homebodies wish they had come along.

4)Play Social Games.

Many group leaders use games to keep passengers entertained during long stretches of travel, and those games have traditionally involved pencil and paper. But smartphones and social apps have the potential to change all that. With some creativity, you can use social media to arrange photo contests, scavenger hunts and other social games to engage your travelers. Offer a prize to the first person on the trip who responds to your tweet or who correctly identifies a place you’ve photographed on the trip. In addition to entertaining your travelers, these games will also publicize your activities to your followers and theirs.

5)Share Seamlessly.

One of the greatest powers of social media is instant, on-the-go media sharing. You and your travelers can post photos and videos from the road with a swipe of a finger or a click of a button. If you’ve set up a group page for your trip, it allows travelers to share their favorite memories from the trip with all of the participants, eliminating the need for clumsy email exchanges and promises to trade pictures. And if you encourage an active culture of tagging, sharing and commenting on media that people share, you can keep people talking about a tour and engaged with one another long after the trip ends, one of the primary purposes of church travel.

Brian Jewell

Brian Jewell is the executive editor of The Group Travel Leader. In more than a decade of travel journalism he has visited 48 states and 25 foreign countries.