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Ruby Falls to Implement Improvements for Centennial

CHATANOOGA, Tennessee — Leading up to its centennial in 2020, Ruby Falls is working with St. Louis-based design firm PGAV Destinations to improve the visitor experience.

Planned amenities include new, thematic retail and dining attractions; an immersive multimedia experience; an outdoor plaza and seating area; improved parking; a new observation deck from which to enjoy sunsets and sunrises; improved staff facilities; and enhanced ticketing services.

Construction on the new features is scheduled to begin in the spring of 2017 and be finished in early 2018.

Ruby Falls features a 145-foot waterfall located 1,120 feet beneath the surface of Lookout Mountain — America’s deepest commercial cave and tallest underground waterfall open to the public.