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The Strong National Museum of Play Expands Group Tour Program

ROCHESTER, New York — The Strong National Museum of Play has expanded its group tour programs to offer more behind-the-scenes and interactive opportunities.

New group experiences include going behind the scenes in Dancing Wings Butterfly Garden, the only year-round indoor butterfly exhibit in upstate New York; exploring play in America by viewing the world’s largest toy, doll and game collection from a curator’s point of view; and enjoying the World Video Game Hall of Fame and a massive video game exhibit where groups can test their skills on rare games such as four-player Pac-Man and two-player Tetris.

The museum recently opened the Toy Halls of Fame exhibit, a cutting-edge, hands-on space that explores America’s favorite toys. Also on view throughout the museum are displays of some of America’s rarest and most iconic artifacts of play, including the first handmade Monopoly set, Thomas Edison’s talking doll, the first LEGO sets and Barbie No. 1.

The Strong offers group-friendly amenities including a bus loop for easy motorcoach pick up and drop off, free motorcoach parking, complimentary Wi-Fi and character greeters upon request.

Tour operators looking to book experiences at the Strong should contact Karen Dodson at 585-410-6359 or