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Robin Ware: A Faith Travel Entrepreneur

Fast Facts about Robin Ware 

Who do you plan for?

The Ware Agency plans trips, conferences and leadership workshops for pastors and churches.

What is your favorite Bible verse?

Deuteronomy 8:18 NKJV

“And you shall remember the Lord your God, for it is He who gives you power to get wealth, that He may establish His covenant which He swore to your fathers, as it is this day.”

Where are you from?

Ware is from Indiana originally, but has made the Atlanta area her home since she got a job there with Marriott after graduating from Purdue University.

What is your favorite destination?

“For my favorites I’d have to say, internationally, Paris, and domestically, Orlando.”

What are your hobbies?

“I love to shop, of course, and I love movies and watching Netflix.” Ware also enjoys spending time working with other entrepreneurs, helping them grow in their skills and their faith.

Meet Robin Ware

Robin Ware got her start in the travel industry while pursuing her degree in restaurant, hotel and institutional management at Purdue University. After graduation, she first made her way to the Atlanta area to work with Marriott for almost 10 years. After a brief stint in Raleigh, North Carolina, she returned to Georgia and planned travel and meetings for the president of Kennesaw State University and New Birth Baptist Church before launching her own travel and meeting planning agency. Throughout her career, Ware has had the rare opportunity to get to know both sides of the travel business.

The first faith-based trip Ware planned was to Israel shortly after leaving her work at New Birth Baptist Church and starting the Ware Agency.

“The first time I went to Israel, I took a trip with 16 pastors,” Ware said. “It was my first time; I didn’t know what to expect, but I went and even got baptized in the Jordan River. The trip was eye-opening, just an amazing experience.” 

Since this successful start, Ware has grown as a planner by returning to and becoming more familiar with destinations and continuing to learn about them. This has helped her become a “savvy leader,” she said. She also became a licensed minister, which has changed her outlook on planning travel and meetings. For example, she said she gained a new perspective on Israel after becoming a minister. This has allowed her to better tailor her trips to the pastors and churches she works with.

Ware integrates spiritual aspects into all her programs. Each trip starts with prayer, and faith-based attractions and activities are built into her itineraries.

“It’s a creative way to give them something they’ll be blessed by, and then they can take that information and use that,” she said.

Ware also encourages her travelers and attendees to grow in their faith and base their personal experiences on biblical principles. “I teach people how to employ their faith and how to let the Word do the work,” she said. She is also a proponent of travelers journaling to keep a record of their personal growth and journey.

“I’m a marketplace minister,” she said. “My ministry doesn’t take place within the four walls of a church. Instead, I help business people and professionals in the marketplace.”

Travel Tips

  1. Be purpose-driven and not money-driven. When you walk and operate in your purpose, that’s when success shows up and the money will show up as a byproduct.
  2. Work with the local convention and visitors bureaus (CVBs) and chambers of commerce. They know their areas better than you could ever hope to know them, and a lot of times they have services to help you market your program.
  3. Be flexible with your dates to get the best rates. CVBs will be able to tell you more about peak and shoulder seasons and what the best dates are going to be for the price.


Ashley Ricks

Ashley Ricks is the circulation and marketing manager for The Group Travel Leader Inc.